GE-McKinsey Nine-Field Matrix

Nine Field Matrix Powerpoint Template is a strategy tool to prioritize investments among products or business units.

The GE-McKinsey Nine Field (or Box) Matrix framework offers a systematic approach to prioritize investments among products or business units.

In a world with increased competition and limited resources, the decision in which business unit or product portfolio to allocate capital and other resources is one of the most critical elements for a company’s future success. This tool helps address the complexity of the decision process.

This Nine-Field Matrix with 9 cells indicate whether the company should invest into a business unit or product, harvest it or need to do further R&D if there are still resources left. Worst case, the business unit or product should be divested.

In the model, the business unit or products are evaluated on two axes: industry or market attractiveness and a competitive strength of the respective unit or product.

GE McKinsey Nine-Field matrix is a very similar evaluation framework to BCG matrix. Both matrices are used to evaluate a company’s product or business unit portfolio and support the investment decision process. You can find the BCG Matrix Рboth in excel or powerpoint Рon my channel as well.

This Best Practice includes
1 PowerPoint File, 4 Slides, 16×9 wide format

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